SEO Tools
Search Intent Classifier
Label keyword phrases with explainable informational, commercial or action cues.
✓ Free
✓ No account
◉ Runs on this device
SEO Tools
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TOOL SEARCH-INTEN
What this tool does
About the search intent classifier
The rules highlight the words behind each tentative label and let you override it. Ambiguous queries need SERP research and human context.
How to use it
- Paste the keyword phrases, one per line.
- Read each tentative label and the highlighted words that produced it.
- Override any label where you know better — the rules are cues, not verdicts.
- Export the labelled list into your content plan.
Useful for
- Label a keyword list by intent before deciding which get guides and which get product pages.
- Sense-check a content plan where every phrase was optimistically marked “transactional”.
- Teach a junior the intent categories with visible, explainable word-level evidence.
Straight answers
Search Intent Classifier FAQ
How reliable are rule-based intent labels?
Good enough to sort a list, not good enough to bet a page on. Words like “buy”, “how” and “near me” are strong cues; ambiguous phrases need a look at the live SERP, which is the ground truth.
What do the five labels mean?
Informational (learn), navigational (reach a specific site), commercial (compare before buying), transactional (do or buy now), local (nearby). One page serves one dominant intent well.